Meet Tawnya
From a single salon employee to a multi-location business owner and product innovator, Tawnya has spent over two decades mastering both the art of business growth and the beauty industry. Her entrepreneurial journey began in a small salon, quickly progressing to opening her first spa venture. Though that initial partnership taught her valuable lessons about family business dynamics, it was just the beginning of her business evolution.
In 2013, Tawnya and her husband Roeland launched Wax & Lash in downtown Denver, bringing their unique vision of beauty services to life. Under her leadership, the business has expanded to two thriving Denver locations, offering premium waxing and skincare services. Her keen eye for market opportunities led her to launch Just The Strip in 2020, an innovative skincare line serving both professionals and consumers.
What sets Tawnya apart is her distinctive approach to business building. In an industry dominated by luxury aesthetics, she dared to be different – creating playful, gender-neutral, and inviting brands while maintaining unwavering standards of quality. This balance of creativity and excellence has become her signature in business development.
As a business leader, Tawnya believes in the power of authentic connections and transparent leadership. Her success is built on a foundation of genuine relationships, whether with clients, employees, or industry partners. She’s even transformed her family business model into a success story, with her son Lotus and daughter-in-law Sol managing Strip’s warehouse operations.
Now based in her dream home in Southern Oregon, surrounded by nature’s inspiration, Tawnya continues to grow her business empire while helping other women entrepreneurs navigate their own paths to success. Her journey from beauty professional to multi-business owner has equipped her with real-world insights and strategies that she now shares with other ambitious business owners.